THE MOST IMPORTANT MARKETING PRINCIPLES OF ALL TIME!
As you have probably experienced there is a lot of hype in the business and
marketing world. New concepts, revolutionary methods and the like land in our in
boxes every day. But I'm going to confirm something you probably already know -
the fundamentals of marketing haven't changed for decades. Here's my summary of
the marketing principles that have stood the test of time.
1. Know your customer. Know their wants and desires.
2. Offer the customer more benefits from your product or
service than they would get by keeping their wallet closed,
or shopping with the competition.
3. Have a unique selling proposition for your business. For
example Federal Express Couriers 'Absolutely, positively
overnight'.
4. Always have your marketing communicate WIIFM (What's in
your product/service for me the customer).
5. Give your customers both emotional and rational reasons
to buy from you.
6. Thank your customers for their business.
7. The customer is always right. In their mind they are. You
better deal with this effectively because it will gain or
lose business for you.
8. Loyal customers are a businesses greatest asset.
9. Customers are looking to reduce risk when they buy. The
least risky option is generally the one they will take, even
if this means no purchase at all.
10. The latest, hottest thing in marketing is unlikely to be
all it's cracked up to be!!
So there's my 10, what do you think?
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